August 26th 2020, GREENFEED Vietnam celebrated the 17th anniversary of its inception, and officially announced the Corporation new identity, aiming toward the vision as “the leading brand”.
The new corporate identity includes modernizing the brand identity and immensely promoting the brand characteristics, which are GREENFEED’s core values and the key to success over the past 17 years: Productivity; Innovation; Trust; Humanities; Social responsibility.
GREENFEED’s new brand identity is highlighted in 3 main points:
Integrating multiple sectors in the entire supply chain: GREENFEED evolves from a stand-alone brand into a holistic Master Brand system, ranging from Corporate brand to Industries/ Sectors brands and Product brands. This brand identity consistency will help to resonate the customers’ trust at all points in the entire supply chain.
A modern and exquisite-structured logo: The GREENFEED logo is modernized based on the preservation of the brand’s essential components, which are the five stars and the red-star lines. Its font and colors are customized, simplified and designed to be bolder to match the brand’s creative and enterprising spirit, together with the “Green” value, symbolized by a G letter throughout the entire supply chain of G Feed, G Farm and G Kitchen. Associated with the logo is the iconic component of the supply chain integration, symbolized by the 3 intertwined, exquisitely shaped, colored and expressive circles Feed – Farm – Food.
Upgrading the product to a brand: Changing the brand identity is one of the efforts and commitments to innovate, enhance the product quality, deliver superior value to meet the ever-changing needs of customers and consumers. A brand with sustainable development will help to maintain the products and consumers’ value despite any challenging time.